Life of an Advertisement

A transparent journey from upload to payout, powered by real-time WebSocket technology

The Journey of an Ad

Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7

Upload Creative

Advertiser uploads image, video, or HTML5 creative via Trillboards Portal or App.

WebSocket Live Connection

All connected screens maintain an open WebSocket for ultra-low-latency content updates and event logging, with heartbeat pings every 30 seconds to ensure connection integrity.

Playback Integrity

Play events are cryptographically signed to prevent spoofing or double-counting, ensuring advertisers only pay for verified impressions and screen owners receive accurate compensation.

System Latency

End-to-end ad delivery time averages < 150ms after screen handshake, enabling near-instantaneous content updates across the entire network of screens.